Besides presenting all the necessary information in your bio, it's important to spice it up and be creative with how you format it to keep the clients reading.

Here are our top realtor bio tips to ensure people read your bio to the end.

1. Choose the right headshot for your bio.

You don't have to pay a professional photographer to take your bio photo if you're just getting started, but it's important to ensure it looks professional. It's also important to avoid using a selfie.

When it comes to your bio photo, you have several choices you can choose from. Here are some ideas and what they say about you.

  • A serious headshot with your arms crossed. This kind of headshot presents you as a professional. It also represents expertise and authority.
  • A casual photo. A fun or casual photo shows your clients that you're approachable. Besides being a professional, they can expect to deal with someone who understands their daily struggles.
  • A group photo. In most cases, a group photo works with people who want to attract people based on their contributions. For example, if you mention you use a certain percentage of your proceeds to help the community, you could use a photo of you doing a community project.

2. Choose the correct tone.

You can use the first person or third person to write your bio. There is no rule on which one is better than the other. It all comes down to how you want to appeal to your audience.

For example, if you write in the third person, you'll appear as a serious professional and expert. On the other hand, if you use the first person, your bio will have more personality as you'll be talking directly to the reader. It will be friendly and super casual.

3. Make your first sentence count.

Your bio is the digital way of making the first impression. The first sentence will determine whether your reader will keep reading or move on to the next realtor.

Therefore, it's important to make it as relatable as possible. Every real estate agent has that one thing that makes them stand out.

Some ideas include:

  • Numbers. How much have you made for the firms you've worked for? How many homeowners have you helped in your career?
  • Great personal traits. What's so special about working with you? Are you transparent and responsive, a great communicator, or a strong negotiator?
  • Competitive advantages. What differentiates you from other realtors? Is it that you specialize in selling and buying houses in a specific neighborhood?

Whatever you do, ensure the first sentence captures your reader's attention.

4. Keep it short; sometimes less is more.

In an age where our attention span is reducing day by day, bigger is not always better. You can still have a short and sweet real estate bio and attract the right customers.

If you go for a short bio, don’t be afraid to add a little personal information to your professional bio. It's important to ensure your readers feel like they're dealing with a real human. For example, besides including your professional achievements, you can also include your hobbies or what inspired you to join the real estate industry.

5. Format your bio for readability.

Although bigger isn't always better, some real estate agents still prefer having a long bio to discuss their professional life, hobbies, and commitment to their community.

If you decide to write a long bio, ensure you format it for readability. You can do this by using the following:

  • Headers to separate different sections of your bio (education, experience, philanthropy, etc.)
  • Different font weights and colors; for example, you can use bold text to highlight your core values
  • Bullet points to list items

Formatting your bio ensures that you get the attention of readers who scroll through long passages.

6. Use your brokerage's clout to your advantage.

Your brokerage has probably been working hard to create a good reputation and relationship with the community.

These may be by engaging in activities like building shelters for the homeless or donating a certain percentage of their profits to the community.

Tap into this and use it to build your clout. After all, your business is their business. Right?

7. Choose your words carefully.

The words you use to describe yourself in your bio will determine how your clients see you.

For example, “Sheila is relentless in ensuring her clients get the best there is in the market” is more convincing than “Sheila is very hardworking.”

If you're struggling with the right words to describe yourself, start by adding some buzzwords to your bio.

8. Add your social media handles.

A great bio should have a call to action. This can be something as simple as "Let's talk more." After your CTA or at the top of your bio, add all the possible channels your client can use to interact with you.

Include all your social media pages, website, and contact information. However, if you're not active on social media, don't add your pages. If your clients message you and you end up replying a week later, it will do more harm than good. Include the social media platforms that you spend most of your time on.

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